高校学生网络群体性事件参与的动机结构研究

On College Students' Structure of Motivation for Participating in Internet Civil Disorder

网络群体性事件是网民就某一话题自发或有组织地在网络空间集中表达诉求,并产生一定现实影响的集群事件。以高校学生为研究对象,在半结构访谈基础上,结合网络调查和线下的问卷调查分两批次采集数据,运用探索性因素分析和验证性因素分析发现:高校学生网络群体性事件参与动机由社会正义、自我表现、自我放纵、跟风好玩四个维度构成。基于"四因素"模型结构,提出针对不同的参与动机和特点开展对高校学生网络事件参与的教育对策。

Internet civil disorder involves the unrest caused by netizens whose voluntary or organized appeals or protests in the cyberspace have caused negative effects in the real world .The present study , taking college students as its subject and building on semi-structural interviews , collects data from both online surveys and real-world questionnaires .Its exploratory factor analysis and confirmatory factor analysis show that college students’ motivation for participating in Internet civil disorder involves four factors , i.e.：social justice, self-expression , self-indulgence and bandwagon effect .Based on the “four-factor” model structure , the authors propose the corresponding countermeasures for college students ’ different motivations for and characteristics of participation in Internet civil disorder .