积极提升执政党的网络声誉维护能力

Actively Improving the Ruling Party's Ability to Maintain Its Online Reputation

网络声誉维护能力是指执政党对网络舆论关注的政党主体的理念、政策和形象的统一管理。具体来说,应该从四个方面着手加强能力建设:一是加强形象管理,密切党群关系;二是发挥理论引导,增强政治认同;三是规范权力运行,践行宗旨使命;四是树立阵地意识,坚持守土负责。

The ability to maintain online reputation involves the ruling party’s unified management of party ideas,policies and image cared by online public opinion. Concretely,we should strengthen this ability from four aspects. First,strengthen the image management and keep close party - mass relationship. Second,play the guiding role of theory and enhance political identification. Third,normalize the running of power and practice the Party’ s tenet and mission. Fourth,keep in mind the consciousness of battlefield and responsibility.