贵州省平坝酒厂的市场导向与特色之路

Market Orientation of Pingba Distillery and Its Specific Development Way

面对激烈的市场竞争及白酒业发展新形势 ,地方名白酒如何走出“灰色区” ,走出一条真正属于自己的路 ,建立自己的优势品牌?贵州平坝酒厂通过多年的市场营销实践 ,在市场调研、产品开发、市场开发上形成了自己的一整套体系 ,使企业在“坚持高质量与低成本、重市场与要特色”

How could local famous liquor make full use of its own brand advantages to dig its market potentials and get out of the trouble when it faces the brutal market competition and the new situation of liquor development? Pingba distillery has established a complete production system in the fields of market investigation, products development and market exploration through many years of market practice and it keeps on developing quickly by observing the principle of “ high quality and low production cost, market orientation and necessary speciality”.