互联网电视建设模式研究

Probe into the construction mode of OTT TV

本文结合国内视频业务发展情况,分析了OTT TV、IPTV发展情况,并对互联网电视的发展思路、产业链、发展模式进行了梳理,对比分析了几种互联网电视建设模式,并以广东公司建设模式为案例,介绍了该建设模式下互联网电视的建设方案。

Combined with the domestic video business development, this paper analysed the development ofOTT TV、IPTV、the differences between several OTT TV construction modes .This paper summarizedthe development ideas of OTT TV industry chain development model of the sort. Taking the Guangdongcompany construction mode as example, this paper introduced the OTT TV building programs under theconstruction mode.