3Michel Foucault:What is an Author- in Josue V.Harari,Textual Strategies,Comell University Press,1979:142-148.
4Stuart Hall:Culture,the Media and the ‘ Ideological Effect',in James Curran,Michael Gurevitch,Janet Woollacott:Mass Communication and Society,Sage Publications,1977:325.
5Charles E.Bressler,An Introduction to Theory and Practice,Prentice-Hall,1994:7.
