基于改进的TOPSIS法的B2C企业信用评价

B2C Enterprise Credit Evaluation Based on Improved TOPSIS Method

引入基于改进的TOPSIS法的评价方法,结合B2C企业特点构建14项评价指标,并用拉格朗日模型对指标权重进行客观求解,进行实践检验并与层次分析法进行比较,证明该方法在评价企业信用时的科学性、有效性。

Introducing a improved TOPSIS method, combining with B2C business characteristic, this paper proposes 14 evaluation index,and uses lagrangian function to obtain objective index weights. Finally, through practice text and comparingwith AHP, the article proves that this method is scientific and effective.