中国移动电子商务技术应用分析报告

China Mobile E-commerce Technology Application Analysis Report

移动互联网作为目前最广泛最流行的平台,也是现代许多行业大众服务的必备渠道,其强大的用户群是许多行业瞄准的必争之地。目前国内外移动电子商务发展迅速,通过分门别类的移动终端来实现最方便的用户体验被视为移动因特网业务的最重要方面。通过因特网与移动技术的结合也为服务提供商创造了更多新的机会,在用户最方便的时间为他提供所需要的服务,从而和客户建立更信赖的关系。文章主要通过对移动电子商务的概念、发展现状以及技术基础、存在的问题等进行分析,并且结合当今移动设备中的新思想,提出了相应的应用方案和策略。

Mobile internet, as the most extensive and most popular platform, is an essential channel for many sectors of modern public services, and many trades are aiming at its powerful user group. At present, with rapid development of the domestic and foreign mobile e-commerce, the most convenient user experience through many sorts of mobile terminal is regarded as the most important aspect of the mobile internet business. Combination of internet and mobile technologies has also created more new opportunities for service providers, providing needed services for users’ convenient, so as to establish more reliable relationships with customer. Thesis analyzed the concept of mobile e-commerce, development status and technical basis, problems, etc., and integrated with today＇s mobile devices ideas, in order to propose the corresponding application programs and strategies.