顺应论视角下的国内品牌名称的英译

On translation of brand name from the perspective of adaption theory

文章在阐述国产品牌名称英译现状的基础上,归纳了英译中常见问题,以顺应论为指导,从美学原则和文化顺应两个方面讨论了顺应论视角下国内品牌名称英译的策略。

Based on the translation of brand name and an analysis on the problems commonly seen in such practice, the paper, guided by the adaption theory, approaches some translation procedures applicable to translation of brand names from the perspective of aesthetic principle and cultural adaption theory.