西北地区高原避暑旅游产业发展探析

An Analysis of Summer Tourism in Northwest Plateau

在酷热难耐、热浪逼人的盛夏,除了在空调的庇护下外,避暑旅游成了居民躲避高温的一种好的选择。与传统的滨海避暑旅游、高纬度避暑旅游相比,夏季气温凉爽宜人的西北高原地区本应该是吸引游客避暑的一张"王牌",但是在发展避暑旅游过程中,高原避暑旅游却尚未形成"气候"。本文首先对高原避暑旅游做了基本的概述,然后对西北地区高原避暑旅游发展过程中存在的问题进行了分析,最后提出了相应改进策略,希望能够为西北地区高原避暑旅游业更好更快的发展提供一些可供参考的思路。

Compared with seaside summer tourism and northern summer tourism, northwest plateau tourism is supposed to be an engine in summer economy. However, this tourism still remains underdeveloped. This article gives an introduction to this tourism, analyses the problems in the tourist practice and suggests some strategies for the rapid development of this tourism.