海洋旅游融合发展的理论体系构建与应用——基于海南的发展实践

Construction and Application of the Theory System on the Marine Tourism's Integrated Development——Based on the practice of Hainan

我国沿海地区的海洋旅游经济发展迅速,尤其是海南作为我国海域面积最为广阔的经济特区,新时期面临发展机遇。在国际旅游岛和海洋强国战略的推动下,海南提出海洋强省的发展目标。海洋旅游融合发展已得到多方重视,对应的理论体系却不够明确。产业融合是研究海洋旅游发展的新视角,但现有成果显得碎片化。通过理论体系的型构,来分析海洋旅游融合发展的内涵、动因、类型和途径,并就存在的障碍和对策提出建议。同时以海南海洋旅游发展的实践为依据,以理论体系为参照,具体论述海洋旅游融合发展。

Marine tourism develops quickly in our country＇s coastal area. Especially, Hainan, the biggest special economic zone, has the broadest sea area and opportunities in the new period. Pushed by the strategy for building up an international tourism island and a sea power, Hainan puts forward the objective of revitalizing the province through ocean. And the integrated development of marine tourism has been highly regarded, while the corresponds theory system is not clear. The industry integration is a new perspective of researching into marine tourism in development, but the current research result is fragmentary. By constructing the theory system of the marine tourism＇ s integrated development, the paper analyzes the connotation, motivation, types and ways, and puts forward suggestion on the existing obstacles and the countermeasures. Meanwhile, with the practice of developing marine tourism in Hainan as basis and the theory system as reference, the article specifically discusses the marine tourism＇s integrated development.