零售商公平关切下闭环供应链定价与协调研究

Study on Pricing and Coordination of Close-loop Supply Chains with Consideration of Retailer's Concern for Fairness

将公平关切行为引入到闭环供应链决策中,研究零售商公平关切情形下的定价与协调策略,比较分析了无公平偏好下分散决策、集中决策与公平偏好情形下的供应链回收率、成员利润及系统利润。研究发现:零售商的公平偏好可以提高市场零售价,但会降低批发价、回收率及系统利润,导致严重的双重边际效应。最后提出二部定价契约协调零售商公平关切下的定价决策,研究表明,该协调机制能有效实现公平偏好下闭环供应链的协调。

In this paper, we introduced the fairness concern into the decision-making of the close-loop supply chains, studied the pricing and coordination strategies of the retailers, compared the recycling rate, member revenue and system revenue of the supply chains under different decision-making modes, and at the end, proposed the pricing decision of the retailers with fairness concerns under a two-part pricing and coordination contract.