宽带中国计划对农村电商物流市场发展潜力影响研究

Study on Influence of Broadband China Project on Development Potential of E-commerce Logistics Market in Rural Areas

针对农村电商物流在发展过程中存在的宽带客户端稀缺、网上购物意识淡薄、电商物流配送基础设施落后等问题,提出宽带中国计划促进农村电商物流市场发展的线性回归模型,实证研究了宽带中国计划对苏北地区农村电商物流市场的发展潜力的影响作用。结果证明了宽带中国计划对农村电商物流市场的发展有很大的促进作用,同时也证实了构建模型具有一定的可行性,表明苏北地区农村电商物流市场发展潜力随着宽带中国计划的推进而不断增加。

In this paper, in view of the problems in the development of the e-commerce logistics businesses in Chinese rural areas, we proposed the linear regression model of the promotional effect of the Broadband China Project on the development of the rural e-commerce logistics market, studied empirically the influence of the project on the development potential of the rural e-commerce logistics market in the northern Jiangsu region, and at the end, proved the feasibility of the model established.