基于产品绿色效用差异的绿色供应链政府补贴政策博弈分析

A Game Analysis of Government Subsidy for Green Supply Chains Based on Product's Green Utility Differentiation

从政府与企业博弈策略角度,针对政府如何对绿色供应链企业给予适当政策补贴,以鼓励企业发展绿色产业展开深入研究,构建了基于产品绿色效用差异的政府补贴博弈模型,重点分析了政府应采取的最优补贴政策,从而为政府制定相关环保法律法规提供参考。

In this paper, from the perspective of the government and the enterprise, we studied how the government should properly subsidize the enterprises in green supply chains to further their researches into the green industries, built the government subsidy game model based on product’s green utility differentiation, and at the end, analyzed emphatically the optimal subsidization policy for the governments.