房地产经营战略

Management Strategy of Real Estate

本文主要介绍了房地产经营的基本含义、内容。重点介绍了两种房地产经营战略---品牌经营战略和客户满意战略。作为房地产经营企业,应结合企业自身的现状,以客户满意战略和品牌经营战略为指导,尽可能去满足消费者的消费需求,创造出自己的品牌,合理调整房地产企业经营战略,增强企业的核心竞争力,可以积极推动我国房地产行业的稳步发展。

This paper mainly introduces the basic meaning and content of the real estate business, and introduces two types of real estate business strategies in detail, which are the brand strategy and customer satisfaction strategy. Real estate enterprises should be combined with their own situation, guided by the customer satisfaction strategy and brand management strategy, to satisfy the demand of customers as much as possible, create their own brand, reasonably adjust business strategy of real estate enterprises, and enhance the core competitiveness of enterprises to actively promote the steady development of China＇s real estate industry.