时尚语言体系建构:论女性时尚杂志的本土化

On the Construction of Fashion Language System:Discussion on Women's Fashion Magazine Localization

时尚是唯一可以普遍化的符号系统,与消费文化和经济能力紧密相关。面对国际时尚对中国本土的文化侵略,许多时尚杂志选择与欧美日杂志进行版权合作,以此来弥补国内时尚杂志内容上的不足,但是版权合作实质上只是应对国际时尚对中国本土文化侵略的"乌托邦"。建构本土化时尚语言体系、关照本土文化价值观、传播生活态度和理念才是建构本土化时尚的对策。

Fashion is the only generalized system of symbols, closely related to consumer culture and economic capacity. Facing international fashion invasion, many fashion magazine choose copyright cooperation with European and American fashion magazines, in order to compensate for the lack of content, but it is essentially just ＂Utopia＂ of dealing with international fashion invasion. The best ways of constructing fashion system is to constructed fashion language localization system and focus on the local cultural values and so on.