移动互联网时代运营商的用户策略浅谈

Analyze on User Strategy of Telecom Operators in Mobile Internet Era

移动互联网技术的飞速发展使三大运营商的数据业务成几何级数增长,但同时承载网络也面临巨大的压力。随着4G时代的到来,用户的数据流量将会进一步增加,流量经营更将成为运营商的必争之地。本文主要通过对当前流量经营的现状分析,指出运营商的转型困境,最后提出移动互联网时代的用户策略。

With the rapid development ofmobile Intemet technology, data traffic is growing exponentially. At the same time, telecom operators＇ networks are facing tremendous pressure, especially after the arrival of 4G era. This paper firstly analyzes the current status of data traffic operations, then points out the plight of the operator＇ s transformation, finally proposes user strategy in mobile Interact era.