乡村旅游对荆州桃花村的影响分析

Study on the Influence of Rural Tourism to Taohua Village,Jingzhou City

指出了荆州桃花村具有发展乡村旅游的优越条件,但桃花村目前旅游发展存在的问题诸多,如明显的季节性、收益的局限性、服务的不专业性、娱乐项目的单一性以及景区的宣传力度不够等,但乡村旅游为桃花村带来了各种积极影响,如使居民收入水平得以提高、延长了农业产业链以及使乡村的基础设施得以改造等,同时也有一些不容忽视的负面影响。最后结合桃花村的自然优势、区域优势以及资源优势,提出了相对应的解决策略,以促进荆州桃花村乡村旅游的可持续发展。

Taohua Village of Jingzhou city has the favorable conditions to develop the rural tourism. According to the present situation of the Village, the paper points out its existing problems, such as the obvious seasonal, income limitations, not professional service, entertainment oneness and scenic spot propaganda is not enough and so on. However, the rural tourism has brought a variety of positive effects to the village, such as improving the income level, extending the agricultural industry chain, and rebuilt infrastructure; but the negative effects can not be ignored. Finally, combined with the rural natural advantage, regional advantage and human resource advantage, this paper puts forward the corresponding solution strategies to improve the tourism sustainable development.