摘要
通过文献资料法、专家访谈法、逻辑分析法介绍了社会价值链的五分力模型;利用PEST分析法对我国体育产业的发展环境从政治环境、经济环境、社会文化环境和技术环境四个维度进行了较为全面的阐述;最后,从体育产业社会价值链的结构、组织管理定位创新和管理战略创新三个方面提出了我国体育产业管理模式创新的思路和建议。
Through using the method of literature review,expert interview and logical analysis,this paper introduces the value chain model of five component of society,using PEST analysis method tothe development of sports industry in China from the political environment,economic environment,social culture environment and technology environment four dimensions are comprehensively described.Finally,from the three aspects of social sports industry value chain structure,organization and management of positioning strategy of innovation and management innovation,this paper puts forward ideas and suggestions of China sports industry management mode innovation.
出处
《体育科技文献通报》
2014年第7期94-94,133,共2页
Bulletin of Sport Science & Technology
关键词
社会价值链
体育产业
管理模式
social value chain
sports industry
management mode
