全民健身与体育产业双赢发展的研究

Research on Win-win Development of the National Fitness and Sports Industry

随着我国经济快速发展,人民生活水平和质量不断提高,全民健身意识越来越强,促进了体育产业的可持续发展。全民健身与体育产业发展紧密相连,二者相互促进、相互依存。全民健身不仅促进身体健康发展,还带来了推崇娱乐、休闲、健身等和谐的社会氛围,也给体育产业的发展提供了强大的动力。同时体育产业的发展能够促进社会服务体系的完善,提高全民健身发展层次,以达到全民健身与体育产业双赢的发展。本文就全民健身的开展和体育产业的发展进行了详细的介绍,分析了目前社会发展趋势下,全民健身与体育产业共同发展的有利条件以及目前仍存在的问题,制定出相关解决措施,以供全民健身与体育产业更好地发展。

Along with economy fast development in China,people’s living standard and quality enhances unceasingly, the national fitness consciousness is more and more strong,and it promotes the sustainable development of the sports industry.The national fitness and sports industry development is closely linked,the two promote each other and interdependent.National fitness not only promotes the healthy development,but also brought the praise highly of entertainment,leisure,fitness and harmonious social atmosphere,also provides a strong motivation for the development of sports industry.At the same time,the development of sports industry can promote the improvement of the social service system;improve the development of the national fitness level,the development of the national fitness and sports industry in order to achieve a win-win situation.This paper makes detailed analysis on national fitness and sports industry development,analyzes the current social development trend,the national fitness and favorable conditions and existing problems for the common development of sports industry,formulate relevant solutions for the national fitness and sports industry better development.