论海南民族民俗文化旅游开发

Analysis of Ethnic Folk Culture Tourism Development in Hainan

海南民族民俗文化旅游还面临着诸多问题,表现在:在海南经济发展中的特殊贡献尚未凸现;旅游市场中民族民俗文化发展部分总体实力不够强,整体经济效益不高、市场竞争力弱;现阶段海南民族民俗文化旅游市场秩序有待进一步规范;民族民俗文化旅游观光线路单一,产品不够丰富;现有民族民俗旅游宣传力度不够,旅游品牌效应不突出。根据存在的问题和发展潜力、趋势分析,提出如下对策:做好民族民俗产品市场定位,选准目标市场;树立海南文化旅游整体新形象,打造、民族文化旅游品牌;加大执法力度,规范旅游市场管理,全面提高旅游从业人员素质;挖掘海南民族文化旅游的内在潜力,突出文化旅游的民族特色和区域特点。

Hainan ethnic folk culture tourism still faces many problems, namely：that special contribution to the development of Hainan＇s economy has not been highlighted, that comprehensive strength of national tourism market development of folk culture is not strong enough, that overall economic benefit is not high, that market competitiveness is weak, that Hainan ethnic folk culture tourism market order should be further regulated, that ethnic folk culture tourism route is single and products are not abundant enough, that existing national folklore tourism has not fully publicized and that tourism brand effect is not prominent. Based on existing problems, development potential and trend analysis, the following measures are offered, namely, achieving good ethnic folk marimproving the quality of tourism professionals, developing the inner potential of Hainan national culture tourism and highlighting the ethnic and regional characteristics of cultural tourism.