“易班”建设推广过程中的定位新探索

A New Exploration on the Positioning of “Yiban” in Its Construction and Popularization

"易班"作为面向高校师生的网络社交平台,自2007年推广以来,在各个高校受到了一致好评。然而部分高校在推广使用中存在一些急于求成的问题,对"易班"在大学生中的普及造成阻力。本文探讨"易班"建设推广过程中的定位分析以及"易班"发展建设新思路。

＂Yiban＂ as a social networking platform for teachers and students in universities has received consistently various high praise since its popularization in 2007. However, there are some problems of making success impatiently in some universi-ties, causing resistance in popularizing＂Yiban＂. This article dis-cusses the positioning analysis in the popularization of ＂Yiban＂and the new ideas for the construction and development of＂Yiban＂.