与社会实践相结合的标志设计教学组织

On Logo Design Teaching Organization Combined with Social Practice

标志设计是视觉传达设计的重要元素,也是广告图形中的重要类别,在视觉传达的学科教育中占有重要地位。关于标志的设计表现、设计步骤和创意思路已有相当成熟的论述,有的从首字母等图形的角度进行视觉表现归结;有的从设计的工作流程和步骤进行分解;有的从VI设计的角度进行综合分析。本文主要从实践教学的角度组织学生从项目的接触到完成的过程进行分析,就实践过程中遇到的问题发表个人的观点。

Logo design is an important element of visual commu-nication design, as well as an important category in advertising images, so it occupies an important position in the education of visual communication. There are already relatively mature expo-sitions on the design representation, design procedures and cre-ative think of logo, some summarizing the visual expression from the angle of images such as initial letters, some explaining from the working procedures of design, and some making comprehen-sive analysis from the perspective of VI design. This paper mainly analyzed the process of organizing students from understanding to completing projects from the perspective of practice teaching, and proposed personal opinions on problems encountered in the practice.