高职院校中外合作办学项目的品牌经营和管理

On Brand Operation and Management of Chinese-Foreign Cooperative Education Projects in Higher Vocational Colleges

随着高职院校的不断发展,中外合作办学项目日益增加,如何创建品牌、经营管理品牌成为高职院校中外合作办学的核心内容。本文简单阐述了打造中外合作办学项目的意义,分析了品牌创建需要注意的几个重点,并在此基础上对品牌经营管理提出几点建议,旨在促进高职院校中外合作办学项目更好地发展。

With the continuous development of higher vocational colleges, the number of Chinese-foreign cooperative education projects is increasing, and how to create, operate and manage brands has become the core content of Chinese-foreign coopera-tive education in higher vocational colleges. This paper briefly e-laborated the significance of establishing Chinese-foreign coop-erative education projects, analyzed several key points which should be paid attention to in brand creation, and proposed sev-eral suggestions, aiming to promote the better development of Chinese-foreign cooperative education projects in higher voca-tional colleges.