能力组合效应对组织运作绩效影响的实证研究

The Impact of Different Capabilities on Operational Performance within Uncertain Environment

分析技术能力、市场能力和管理能力独自及交互作用对组织运作绩效的影响,以探索组织发挥能力以创造价值的方法。实证结果发现:技术能力、市场能力和管理能力都正向影响运作绩效;市场能力和技术能力的组合正向地影响运作绩效,而市场能力和管理能力的组合则负向地影响运作绩效;环境不确定性正向调节市场能力与运作绩效之间关系,负向调节技术能力与运作绩效之间的关系。结论表明,识别和管理不同能力间的正向或负向协同效应对于构建有效的能力组合非常关键;市场能力对组织在不确定性环境下获得良好的运营绩效扮演着重要角色;组织应当小心谨慎的处理相关能力可能带来的"能力陷阱"。

This study explores the approaches to leverage capabilities to create value by examining the individual and interactional effect of technological, marketing and management capabilities on firm operational performance. We find that all main individual effects positively impact firm operational performance. However, the interaction of marketing and technological capabilities positively and the interaction of marketing and management capabilities negatively contribute to firm operational per- formance. We also find that environment uncertainty positively moderates the relationship between marketing capability and firm operational performance and negatively moderates the relationship be- tween technological capability and firm operational performance. The results suggest that it is critical to identify and manage the positive or negative synergic effects of different types of capabilities when integrating them into the capability configurations; marketing capability plays an important role in helping firm to achieve excellent operational performance within high uncertain environment; the firm should treat ＂capability trap＂ carefully, such as the trap of technological capability, in particular, in the context of high uncertain environment.