摘要
研究发现,人们的集体内疚情绪和愤怒情绪都与感知伤害程度正相关。同时,集体内疚情绪更容易引发反省自我的行为意图,而愤怒情绪更容易带来惩罚他人的行为意图。另外,当群体认同较高时,更容易诱发人们的集体内疚情绪,而当群体认同较低时,更容易诱发愤怒情绪。由此,在社会层面将2种情绪结合起来,对比了情绪的诱因差异和效应差异。
A large number of literatures have demonstrated that the negative social event corre- lates closely with collective guilt and anger respectively. It results in self-criticizing and punishing oth- ers as well But few of them discuss the different causes between collective guilt and anger. This study explores the antecedents of these two types of emotions as well as the effects on individual behavioral intentions. The results indicated that there was a positive relation between perceived harm and both types of emotions. In addition, collective guilt was positively correlated to self-criticizing, but negatively correlated to punishing others. Anger, however, was positively correlated to punishing others, but negatively correlated to self-criticizing. Moreover, this study suggested that high level of group i- dentification induced more collective guilt than anger. Finally, this present study contributes to providing the social marketer a theoretical guidance and highlighting practical significance to make a good social persuasion.
出处
《管理学报》
CSSCI
北大核心
2014年第7期1052-1061,共10页
Chinese Journal of Management
基金
国家自然科学基金资助项目(70902079
71372211)
中南财经政法大学中央高校青年教师基本科研业务费资助创新项目(2014021)
关键词
集体内疚
愤怒
群体认同
社会劝说
collective guilt
anger
group identification
social persuasion
