两型社会建设中长株潭区域工业旅游发展策略研究

The Development Strategy Research about Industrial Tourism in Chang Zhu Tan Regional under "Two Type Society" Construction

长株潭工业旅游发展是区域两型社会建设的题中之义,然而发展现状并不理想。通过调查分析,长株潭工业旅游资源丰富,但是吸引力不足;市场需求潜力大,但是存在严重的信息不对称;产品开发不足,缺乏品牌形象。针对现状,建议创新长株潭区域工业旅游产品开发,提升游客体验感,推出拳头产品;保证客源信息畅通,为本地游客和外地游客开辟便捷进入通道;区域联动通力展开营销工作,建立长株潭工业旅游网站等。

Industrial Tourism development is the central task of ＂Two Types Society＂ construction, but its current situation is not ideal. Through investigating and analyzing, we found that the industrial tourism resource is rich, but it It is lack of attraction; the market is vast, but there are serious information asymmetry; also the industrial tourism products are lack of exploitation and brand image. According to the current situation, it is recommended that we innovate the regional industrial tourism products, introduce the high quality products;ensure information, provide convenient access; promote marketing work, and establish special website in this region, etc.