基于影视媒介的视觉语境成因及功能研究

Research on Causes and Functions of Film and Television Media-based Visual Context

影视媒介中的视觉符号,既是作为信息的主体,又是作为一种特殊的语言因子,在信息传播过程中会形成类似于话语情境的表述氛围,我们称之为视觉语境。视觉语境会对受众的信息解读产生直接影响,同时也会构建起影视媒介作品的基调与气质。文章基于影视媒介方式,从语序构建、语权确立、语义引导等方面对视觉语境的功能进行深入探究,以期望为影视媒介作品的创作提供思路。

Visual symbol of film and television media, both as the main subject of information, and as a special language factor, can form atmosphere in the process of information dissemination which is similar to context, that we call the visual context.Visual context will direct impact on the audience＇s interpretation, it will also build up tone and temperament of film and television media works. Based on film and television media, the article from the aspects of word order building, language rights established, semantic guide to delve into the function of the visual context, in the hope for film and television media works provide creative ideas.