摘要
宜家家居之所以能够不断扩展,遍布全球,与其对家的信仰、"为大多数人创造更加美好的日常生活"姿态有着直接关系,而这些又都通过其不同类型POP广告的"家"境设计得以体现。文章重点从富有亲和性的导向系统设计、具有说服力的即时体验设计,以及体贴周到的配套服务设计三个方面对宜家POP广告的"家"境设计及其助销优势进行阐述,以此展示宜家独有的整体设计、促销理念和品牌姿态。
The reasons why IKEA can continue to expand and spread all over the world are connected to its home belief and attitude to create better daily life for most people.They are reflected by its different kinds of home-design POP Advertising.Through three aspects which are kind guidance system design,convincing instant experience design and considerate service design,this paper mainly expounds home-design POP Advertising of IKEA and its advantages of helping sales in order to show its unigue whole design,marketing idea and brand attitude.
