我国科普期刊网络化发展之路探析

Analysis of the Position of Mobile Media in the World Media Pattern

信息技术的发展势如破竹,给科普期刊带来冲击的同时,也为其发展带来机遇。文章首先对我国纸质科普期刊存在的问题进行了概述,阐释了网络化发展的优势,然后对我国网络化发展现状进行说明,并做了具体分析,最后有针对性地提出了一些建议。

With the functional enhancement of mobile terminals and development of mobile network communi- cation technology, mobile phone has become a widely accepted medium in the current society. Mobile phone is thought to be the fifth medium besides newspaper, broadcast, television and the internet. However, this paper questions this statement. Through reconstruction of the relationship among the different media, it determines the position of mobile media in the media pattern. Mobile media is between the first and the second world media and dual identity is the most important feature of mobile phone.