基于物联网体系结构的广告传播模式创新

On the Innovative Advertising Communication Mode Based on the System structure of the Internet of Things

分析了广告与消费者和环境存在一定物理距离的传统化传播以及呈现碎片化现象,探讨了物联网的基本定义和相应的属性,试图从物联网的感知层、网络层和应用层体系结构出发,构建了新的广告传播模式,以此解决传统广告传播模式和碎片化现象。

By Analyzing certain physical distance of the advertising and consumers and the environment existing in the traditional communication and the present fragmentation phenomenon, this paper discusses the basic definition and the corresponding property of Internet of things. It tries to construct the new advertising model from the perception layer, network layer, and application layer structure of the internet of things so as to solve the traditional advertising model and the phenomena of fragmentation.