国有营销企业激励机制的构建

Counstruction of incentive mechanism in sales companies of state-owned enterprises

以天津ZX集团下属的销售公司为例,对国有营销企业的人事机制进行分析,总结其存在的问题,试图在该公司引入"末位淘汰机制"、"全员营销机制"、"营销资源整合"等制度,盘活其人力资源,以期实现人力资源优化配置、营销资源最大化利用等目标,为国企销售型公司提升经营业绩提供可行性解决方案。

By analyzing the personnel mechanism of sales corporation affiliated to the Tianjin ZX group co.,ltd.its existing problems are summarized,and the systems such as ＂elimination mechanism＂,＂full marketing mechanism＂,＂marketing resources integration system＂ etc.are introduced.Its human resources are revitalized in order to achieve the goals of optimally allocating human resources,maximizing the use of marketing resources,etc,to offer the feasible solution,and to offer feasible solutions for state-owned enterprises to improve their business performance.