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中国电影档期“浅”规则 被引量:2

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摘要 电影行业,包括生产、销售、筛选三个环节。从经济的角度来看,这相当于传统产业的生产,批发和零售行业三个方面。因此,电影的三个环节是决定其成功或失败的关键。作为电影产业,本身具有双重属性——艺术性和商品性,与其他产业有很大的区别。
出处 《中国电影市场》 2014年第6期19-23,共5页 Chinese Film Market
基金 中央高校基本科研业务费专项资金资助重点项目 课题名称<解放以来中国电影导演的代际延续与文化变异> 项目批准号:SWU1309118
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  • 1Akdeniz, M. B. & Talay M. .(2013). Cultural variations in the use of marketing signals: A multilevel analysis of the motion picture industry. Academy of Marketing Science, 41,601-624.
  • 2Basuroy, S. & Chatterjee S. Ravid ..(2003). How critical are critical reviews? The box office effects of film critics, star power, and budgets. Journal of Marketing, 67(4): 103-117.
  • 3Basuroy, S., Desai, K., Talukdar, D. ..(2006). An empirical investigation of signaling in the motion picture : industry.Journal of Marketing Research, 43 (2): 287-295.
  • 4Chang, B. & Ki E. ..(2005). Devising a practical model for predicting theatrical movie success: Focusing onthe experience good property. Journa/ofMedia Economics, 18, 247-269.
  • 5Collins, A. Hand C. Snell ..(2002). What makes a blockbuster? Economic analysis of film success in the U.K. Managerial and Decision Economics, 23(6): 343-354.
  • 6Connelly, B. L. & Certo S. .(2011). Signaling theory: A review and assessment. Journal of Management, 37, 39-67.
  • 7De Vany, A. & Walls D. (1999). Uncertainty in the movie industry: Does star power reduce the terror of the box office? Journal of CalturalEconomics, 23(4): 285-318.
  • 8Duan, W., Gu, B., Whinston, A. B. ..(2008). The dynamics of online word-of-mouth and product sales--an empirical investigation of the movie industry. Journal of Retailing, 84 (2): 233-242.
  • 9Elberse, A. & Eliashberg J. ..(2003). Demand and supply dynamics for sequentially released products in international markets: The case of motion pictures.Marketing Science, 22(3): 329-354.
  • 10Eliashberg, J. & Mohanbir S. (1994). Modeling goes to hollywood: Predicting individual differences in movie enjoyment. 40 (9): 1151-1173.

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