摘要
以媒介融合为背景,分析科技期刊传统传播模式与网络传播模式日渐融合的趋势,提出了科技期刊以编辑出版为核心,建构OTO(online to offline)融合传播模式,即"线上到线下模式",使传统模式与网络深度融合,促进科技期刊的发展与传播。
In the background of media convergence, this paper analyzes the integration of the traditional communication model and internet communication model of sci-tech journals, and then proposes a new communication model, named OTO （online to offline）, which deeply converges the traditional and internet models and increases the development and communication of sci-tech journals.
出处
《编辑学报》
CSSCI
北大核心
2014年第3期265-268,共4页
Acta Editologica
