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微信用户使用意愿影响因素研究 被引量：46

Study on Impacting Factors of WeChat Users' Intention
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摘要 3G网络和智能终端的普及让即时通信软件迅速占领用户市场。尝试将UTAUT模型理论、感知风险理论和媒介丰富度理论相结合构建理论模型,从接受因素、风险因素和内容因素三方面分析微信用户使用意愿的影响因素。通过问卷调查,采用SPSS和AMOS软件进行统计分析和结构方程模型分析,对该理论模型进行检验,并结合数据分析结果进行讨论,同时对未来的研究方向提出展望。 The popularity of 3 G and intelligent terminal make instant communication software rapidly occupy the user market. Our study attempts to combine UTAUT model, perceived risk theory and media richness theory to a theoretical model, which analyzes the impacting factors of WeChat＇s user behavior from three aspects of acceptance, risk and content. Based on a questionnaire survey, we test the theoretical model by using SPSS and AMOS software, discuss the model with the results of data analysis, and put forward the prospects for future research directions.
作者 文鹏 蔡瑞
机构地区 武汉大学信息管理学院 武汉大学计算机学院
出处 《情报杂志》 CSSCI 北大核心 2014年第6期156-161,共6页 Journal of Intelligence
关键词 微信 用户使用意愿 UTAUT 感知风险 媒介丰富度 WeChat using intention UTAUT perceived risk media richness
分类号 C93 [经济管理—管理学] F713 [经济管理—产业经济]
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参考文献24

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二级参考文献28

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共引文献84

同被引文献465

引证文献46

二级引证文献341

情报杂志
2014年 第6期

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