高等中医药院校市场营销专业人才培养模式的探索与实践

The exploration and implementation of marketing talents training model in TCM colleges

论文分析了高等中医药院校市场营销专业人才培养模式面临的问题,在确定人才培养目标,构建课程体系,加强师资队伍建设,完善实习教学体系四个方面进行了探索与实践,为高等中医药院校市场营销人才的培养提供了借鉴。

The article analyzes issues facing the talents training model of marketing students in TCM colleges. It explores four a;spects of talent training goal,curriculum system,teaching faculty development and practice teaching system which provides reference for the training of marketing talents in TCM colleges.