中小文化旅游城市市域范围客源潜力分析——基于旅游支撑力视角

Analysis of tourist source market potential in medium and small-sized cultural tourist cities: The traveling support strength perspective

基于SPSS相关分析和ArcGIS空间分析技术,对全国范围内中小文化旅游城市所在的33个地级行政单元短途短时旅游客源发展的社会经济指标进行相关分析,对比评价其市域尺度范围内的客源潜力情况,结果发现,由中小文化旅游城市空间分布所形成的地理区位条件并不是决定中小规模城市客源潜力大小的唯一原因,中小规模旅游城市内部的交通可达性、地区国民生产总值、全市非农业人口等经济社会指标也是中小文化旅游城市客源潜力的关键影响因素。各区位的中小文化旅游城市应结合自身的旅游发展现状,厘清影响本地客源市场发展的制约因素,从城市内部的交通通达性、城市外部的旅游可进入性、区域之间的旅游合作等多个角度寻求客源挖掘和旅游发展之路。

Tourist sources are playing significant roles in the research of tourism spatial structure and the devel- opment of tourist market, the analysis of tourist source market potential based on multiple indexes concluding sustaining capacity of social and economic, support capacity of tourism development, development capacity of tourism industry can be very useful for the urban tourism potential mining and urban tourism development decision. With correlation analysis and spatial analysis based on SPSS and ArcGIS techniques, we compared and analyzed the excursion and short -term tourism potential in the county region by using socio -economic indicators of 33 medium and small - sized cultural tourist cities. The conclusions show that the geographical location conditions which were caused by the spatial distribution of small and medium tourist cities are not the only causes of tourism potential, the traffic accessibility, the regional GDP, the non - agricultural population are also the key influential factors of the excursion and short - term tourism potential in the medium and small - sized cultural tourist cities. As the differences of tourist source market potential mining in the medium and small - sized cultural tourist cities, the scale efficiency of tourism development in different cities also show its striking diversity. present, no matter in the coastal region, the central region, or the western parts of china, there are a large number of cities that can be further mining its tourist source market potential and became a fascinating place for its people to have a jaunt and relaxation trip in his free time. Although the traffic conditions is the important factors of deciding its tourist source market potential, the construction of traffic accessibility is not suitable for all the medium and small -sized cultural tourist cities of china. So small and medium tourist cities should positioning the limiting factor accurately with considering the present situation of theirs tourism development, chose the determinant or co - determinants among the outer tourism accessibility, the inner transport accessibility and the regional tourism cooperation accordingly, and search out the best way of excavating tourist source market potential and developing tourism.