摘要
围绕中国铁路总公司在全路全面实行实名制售票制度改革,拓展互联网、电话订票渠道,推广自助售取票方式,分析北京站在售票组织、退改新政实行、服务工作重点等方面呈现的售票模式多元化现状,结合北京站工作实际提出改变售票组织模式、加强购票特色服务、严格代售处管理等策略,以实现提升服务质量、提高经济和社会效益的目标。
Targeting with China Railway implementing the reform of real-name ticketing system on whole railway, exerting the ticket reservation channels by internet and telephone and promoting self- service ticketing ways, through analyzing the status of diversified ticketing modes occurring in Beijing Station in aspects of ticketing organization, new policy implementation of ticket refund & changing and the key points of service work, this paper, combining with working actual status of Beijing Station, puts forward the strategies of changing ticketing organization mode, strengthening special service of ticket purchasing and enhancing management of ticket booking window, so as to realize the objects of improvinq service quality and increase economic & social benefits.
出处
《铁道运输与经济》
北大核心
2014年第6期53-56,共4页
Railway Transport and Economy
关键词
售票模式
营销策略
阶梯退票
Ticketing Mode
Marketing Strategy
Ladder Ticket Refund