网络文学产业的特质审视与发展策略厘析

The Characteristics and Development Strategy of the Network Literature Industry

网络文学产业是当前文学产业极具活力的朝阳分支,本质上属于文化产业。当前,网络文学产业拥有逐渐庞大的作家群体,激活了巨大的社会财富,形成了比较完整的产业链。在产业特质上,它是基于科技创新的产业、遵循内容为王的产业、热衷延伸开发的产业。今后,发展网络文学产业要建立完善的准入机制、抑制网络文学产品盗版现象、重视经营管理人才培养以及细分网络文学市场。

The network literature industry is a sunrise branch of the literature industry and a part of the cultural industry.Currently,the network literature industry has a large group of writers,activates enormous social wealth,and forms a relatively complete industrial chain.On industry characteristics,it is an industry based on innovation of science and technology,idea of content is the king＇,and extended development.In the future,for the development of the network literature industry,it is essential to establish access mechanism,to crack down on piracy,to pay attention to the training of management talents,and to segment the network literature market.