武汉市赏花旅游发展的SWOT分析及其战略构想"

The SWOT analysis and strategic conception of flower-enjoying tourism in Wuhan

赏花旅游是近年来发展较为迅猛的一种新兴专项旅游形式。从解读赏花旅游的内涵与特点入手,采用SWOT分析方法,对武汉市赏花旅游发展的优劣势以及面临的机遇与挑战进行了系统分析,并提出了促进其又快又好发展的战略对策。

Flower-enjoying tourism is a new type of special tourism which is developing rapidly in recent years . Based on the connotation and characteristics of flower-enjoying tourism , this paper has made an analysis of the flow-er-enjoying tourism in Wuhan by the method of SWOT and put forward the strategies to promote the development of the flower-watching tourism in Wuhan .