摘要
随着人们生活水平和健康保健意识的提升,越来越多的人们选择到专业的健身俱乐部为自己的健康投资。相当多的健身俱乐部在发展过程中,也逐渐从单一店面转向连锁经营方式发展。文章对柳州商业健身俱乐部的连锁经营发展现状进行了相应的分析,并对发展过程中遇到的瓶颈给出了一些对策和建议。
With the enhancement of people' s living standards and health care awareness, more and more men and women to make their good health or the perfect body shape, etc. Select the destination to a professional fitness club for their own health investment. A considerable number of health clubs in the development process, but also gradually shift mode of operation from a single chain store. Article on the development of chain operation status of Liuzhou commercial fitness club for the corresponding analysis bottlenecks encountered in the development process and gives some countermeasures and suggestions.
出处
《柳州职业技术学院学报》
2014年第3期10-13,28,共5页
Journal of Liuzhou Vocational & Technical College
关键词
商业健身俱乐部
柳州
连锁品牌
经营模式
commercial health club
Liuzhou city
chain brand
business mode