新建民族地区高校品牌构建简论——以广西民族师范学院为例

Brand Construction of New-built Universities in National Regions——Take the Guangxi Normal University as example

现代高校建设的核心点在于打造品牌。在坚持科学性、法制性以及先进性等现代文化构建的基本前提下,依托地域性民族传统文化资源打造高校品牌,应该是新建民族地区高校品牌构建最为明智之举。以广西民族师范学院为个案,从特色校园基建、学院制度创新以及个性校园文化活动三个角度切入,探讨新建民族地区高校品牌的构建,期待对于国内同类高校品牌构建具有一定的理论探索意义。

The core of modem college construction lies in building its brand. It is wise to build a university brand in new ethnic areas, depending on traditional cultural resources and adhering to the scientific, legal and the advancement of modem cultures built under the basic premise. Take Guangxi Normal University for Nationalities for an example, this paper discusses the cultural problems in university brand construction from three aspects： the characteristics of the campus infrastructure, institutional innovation and personalized cultural activities in college campus. The author hopes it has some theoretical exploration significance to the other universities in brand con-struction.