体验视角下非物质文化遗产保护性旅游开发研究——以江西婺源为例

Study on Tourism Development of Intangible Cultural Heritage from the Experiencing point of view—— a Case Study in Wuyuan County, Jiangxi Province

体验经济时代下,越来越多的游客希望在旅游过程中获得文化方面的体验。非物质文化遗产作为稀有的文化旅游资源,对其进行体验式旅游开发可以提升旅游产品的吸引力和竞争力、推动非物质文化遗产的传承和创新、满足游客体验异地文化的需求。江西婺源非物质文化遗产资源丰富而且体验性强,具备体验式旅游开发的条件。体验视角下婺源非物质文化遗产的保护性旅游开发应处理好开发与保护两者的关系、对游客的市场需求进行调研、构建一个全方位的旅游体验体系、设计不同主题的体验型旅游产品。

In the experience economy era, more and more tourists want to obtain experience with regard to cultures during the process of travelling. As one kind of rare cultural and tourism resources, intangible cultural heritage can enhance the attractiveness and competitiveness of tourism products and meet the different needs of tourists to experience cultures when it is explored with experience tourism. The intangible cultural heritage in Wuyuan, Jiangxi is with abundant resources and strong features of experience, and it thus bears the conditions of exploring experience tourism development. The protective tourism exploration of Wuyuan intangible cultural heritage from the experiencing point of view should be handled with the relationship between exploration and protection, and the marketing needs of tourists, so as to construct an experience system of full ranges and design experiential tourism products with different themes.