广告贩卖——做有用有效的广告

Advertising Trafficking :Producing Useful and Effective Advertisement

现今社会,广告通过各种媒介已经完全融入人们的生活之中。因为高度的融合性,所以广告就成了推广、左右产品行销卓有成效的手段,同时由于竞争又使其具有鲜明的被选择性。在如此的背景下,广告的定位首先是要成为一种有用的、有效的宣传、传达方式,其次是要强调推广方式的可"消费"性,让广告真正与消费者互动、互通,零距离接触。

In modern society,advertisement has already integrated into our lives through a variety of mediums.Because of its high degree of integration,advertising is an effective method of promoting and affecting the selling of the product.At the same time,competition makes it highly selective.Under such a background,fi rst of all,the positioning of the advertisement has to be an effective way of transfer.Secondly,it also has to emphasize the promotion of consumption.In these ways,it can reach the goal of the communication and interaction between the advertisement and the consumers.