云南省康体养生旅游开发研究

Research on Development of Sports Wellness Tourism in Yunnan

随着人们消费能力的提高、消费观念的改变、健康理念的增强,高层次、个性化、全健康的康体养生旅游需求日益增长。大力推进康体养生旅游的发展,对于缩小云南与国内旅游发达省份差距、助推全面建设小康社会目标的实现、加快建设旅游强省具有积极的现实意义。文章对康体养生旅游进行概念界定,并就云南省康体养生旅游的发展现状及对SWOT分析的基础上,对其发展目标、主要任务、空间布局和保障措施进行研究和探讨。

As our consumption ability improves,our consumption concept changes and our awareness for wellness strengthens,our need for high- level,personalized and comprehensive sports wellness tourism continuously increases. To vigorously advance the development of sports wellness tourism has positive and realistic significance to narrow the gap between Yunnan and other leading tourist provinces,to promote the realization of the goals of building well- off society,and to accelerate the construction of Yunnan into a tourism- strong province. After defining sports wellness tourism,this article proceeds to study and discuss its development objectives,main tasks,deployment,and supporting measures on the basis of analysis of development situation of sports wellness tourism and SWOT analysis.