城市会展业与旅游业互动发展研究——以梧州国际宝石节为例

A Study of Interactive Development Between City Exhibition Industry and Tourism——Taking Wuzhou International Gem Festival as an Example

会展业与旅游业在行业特征上存在较大的相关性,存在相互促进、相互渗透的互动关系。梧州国际宝石节虽已成功举办十届,但与梧州的旅游业的互动发展尚处于起步阶段。在对梧州会展业与旅游业互动发展的基础性及模式分析上,提出两产业互动发展在政府、行业协会、企业等方面应采取的措施。

There are many correlations between the city exhibition industry and tourism, which interact and interpenatrate one another. This article took Wuzhou International Gem Festival as an example, which was running the tenth session, and it cannot keep pace with the interactive development of Wuzhou’s tourism. It analyses the basis and the development mode between the exhibition industry and tourism, and gives some suggestions to the government,associations and enterprises.