宗教文化旅游信息化研究

A study of informationization in religious and cultural tourism

随着信息技术的迅猛发展和宗教文化旅游的持续升温,信息化在实现宗教文化旅游的集约化经营转变、可持续发展以及满足游客日益强烈的个性化需求上发挥着越来越重要的作用。阐释了宗教文化旅游信息化的概念、参与主体之间的关系及其发展必要性,分析了当今宗教文化资源开发中的主要问题,阐明了应从宗教文化旅游管理机制的现代化和信息化、宗教文化旅游目的地网络营销、创建宗教文化资源数字博物馆、创造能够诠释宗教文化内涵的高科技旅游产品和利用信息技术提升导游人员的素质等方面加强宗教文化旅游的信息化建设。

Informationization plays a more and more important role in the transformation of intensive manage-ment, sustainable development and meeting visitors ’ individual requirement of the religious and cultural tourism with the rapid development of information technology and the religious and cultural tourism. The con-ception, relations between participators and significance about informationization in religious and cultural tourism and some main problems in religious and cultural tourism are advanced. It also illustrates development strategies about the informationization in religious and cultural tourism such as modernization and information-ization of tourism management mechanism, tourism destination online marketing, creating digital museum of religious culture resources and high-tech tourism products to interpret religious culture connotation and impro-ving the quality of tour guides by information technology.