外国软件及产品商标的零翻译策略

Zero Translation Strategy on Foreign Software and Product Trademarks

随着科学技术的快速发展,一些软件或是产品商标的零翻译日趋重要。因此,选择适当的翻译策略来处理名称翻译越来越重要了。对一些软件或是产品商标的零翻译进行了探讨,认为零翻译是此类翻译的最好策略。

With the rapid development of science and technology,the translation of foreign software and product trademarks is very important. Therefore,it is very important to find a proper translation strategy to deal with the translation. This paper argues ＂zero translation＂on foreign software and product trademarks and considers that＂zero translation＂should be the primary strategy.