移动互联网商业模式融合创新策略——基于SLBS移动商务平台模式的分析被引量：2

SLBS-Based Mobile Business Platform:An Integrative Innovation Strategy of the Mobile Internet Business Model

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摘要本文从我国移动互联网产业发展对商业模式创新的迫切需求出发,提出一个基于创新管理与组织学习理论的策略分析模型,并将之应用于SLBS移动商务平台商业模式的案例研究。本文对推动我国移动互联网企业开展商业模式创新、实现跨越式发展具有实际指导意义。 Focusing on needs of business model innovation during the development of the Chinese mobile internet industry,we propose an analytical model from the perspective of innovation management and organizational learning and apply it to the case study of the SLBS-Based Mobile Business Platform.This study has important implications to Chinese mobile internet companies that conduct business model innovation to achieve rapid development.

作者王岩张强

机构地区上海商学院财经学院上海商学院上海商业发展研究院

出处《上海商学院学报》 2014年第2期63-70,共8页 Business Economic Review

基金上海商业发展研究院重点项目"基于新一代移动通信的商业消费新特点和新趋势研究"(编号:S001212-2-3-02)资助成果上海商学院高校工商管理重点学科第二期课题"上海市移动电子商务初创企业的初期商业模式与创业"(编号:NH1-2-1-1321)资助成果

关键词移动互联网商业模式融合创新策略研究 SLBS移动商务平台 mobile internet integrative innovation of business model strategy analysis SLBS-based mobile business platform

分类号 F49 [经济管理—产业经济]

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