少数民族民俗节庆体育对农村发展影响的研究

A study on the development of the minority rural areas by their folk festival sports from the perspective

采用文献资料法、访谈法对媒体、少数民族传统体育、媒体与少数民族体育的互动进行界定.通过调查发现少数民族民俗节庆体育借助媒体的宣传优势,带动少数民族地区农村的经济、文化发展.少数民族民俗节庆体育为媒体的发展创造新的契机,为少数民族地区形成民俗节庆体育活动与媒体的良性互动,共同促进少数民族地区农村经济发展.

By methods of literature data and interview, this article gives the definition of media, ethnic minority traditional sports and the interaction between media and minority sports. A survey shows that with the help of media propaganda advantage, folk festival sports of ethnic minorities not only leads the economic and cultural development in rural areas, but creates a new opportunity for the development of the media; what＇s more, it forms a positive interaction of folk festival sports activities and media. They jointly promote the economic development of the minority rural areas.