当代中国“草根传媒文化”发展状况调查报告

Development Status of “Grassroots Media Culture” in Contemporary China

在当代中国传媒文化的总体格局中,依托互联网络而发展壮大的草根传媒文化已经成为一股不容忽视的力量。通过以南京市民为主体的问卷调查,可以发现:在草根传媒文化所包含的视觉资源中,社会热点问题始终是备受瞩目的对象,其关注度与被调查者的教育背景密切相关;市民对草根传媒文化的参与方式主要为转发和分享,多数人不会主动创制并上传相关图像或视频;多数被调查者相信,草根传媒能有效推动社会监督行为的实施,并有助于保证公众意见的自由表达;与此同时,绝大多数被调查者对草根传媒所引发的伦理越轨现象有较清醒的认识,并认为有对其加以整治与约束的必要。

Grassroots media culture has become one of the most important forces in contemporary Chinese media culture. Through the questionnaire survey focusing on Nanjing citizens,the revealed facts are as follows. First,in the visual resources belonging to grassroots media culture,the hot spots of society are always the center of attention,and the attention rate is closely related to the educational background of the respondents. Second,for the respondents,the main ways to participate in grassroots media culture are forwarding and sharing,and only a few people are willing to produce and upload relevant pictures or videos. Third,most respondents believe that grassroots media can effectively promote the social supervision,and ensure the freedom of expression in the society. Finally,most respondents are clearly aware of the ethic transgressions caused by grassroots media,and propose the request of administration and regulation.